Re-inventing the Normal Day

Jocelyn K. Glei interviewed designer James Victore in a recent article on The 99 Percent.  Victore is a unique designer who looks at life and his career in a unique and somewhat relieving way.

Now beyond the fact that Victore likes to start his day at 4:30am, the rest of his day seems fairly relaxed for such a professional and successful individual.  His work has been featured in the MoMA and his clients include the likes of the Times.

His recent book, Victore or, Who Died and Made You Boss? displays a large amount of his beautiful work throughout his career.  Victore created a promotional piece for the book in the format of a short film.   In the interview Victore describes how to come up with the concept for the film, his team went to a restaurant to eat and drink until they developed an idea.  This seems to be a typical day for him and his staff.

The most notable part of the interview was when Victore described how important it is to him to do the "thinking" part of a project outside of the studio.  The studio is for "work" and work alone.  It is his belief that no body should sit in a lab or in front of a computer thinking.  The brain works the best when it is functioning in real life.  That's what I took out of it the most and I plan on getting away from this computer right now, and start doing some great thinking elsewhere.